Blog

July 15, 2015

  What Are Buyer Personas And Why Should I Use Them? Creating buyer personas has become an essential first step in the creation of a solid content marketing strategy. Buyer personas provide a...

June 23, 2015

  Social networking is becoming omnipresent in the business world. In fact, 54% of B2B marketers said they have generated leads from social media and 42% of companies have acquired a customer via...