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If you are scratching your head wondering how to calculate the ROI of your recent social media campaign, you are not alone.

Sales: “No wonder these leads stink. Marketing is so out of touch with customers they can’t tell the difference between a good lead and a bad one.” Marketing: “The sales team is never happy. Our job...

Of all the communication disciplines, public relations has arguably evolved the most since the inception of the World Wide Web.

The projected number of global social network users is expected to climb to 2.13 billion this year. And, Statista reports that the number of Americans with a social network profile grew to 73 percent...