October 3, 2017

How to market your events online

Live events, tradeshows, roadshows, and lunch and learns are an important part of any company’s means to obtain new business opportunities and prospects. In fact, according to the Content Marketing Institute, in-person events are THE most effective content marketing strategy. But just creating an event won’t generate leads or even attendees – you need to promote it. Read on to uncover the top methods to use when you’re promoting your event online.
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HPE Platinum Partner Accelerates Pipeline With PartnerDemand Services

Hewlett Packard Enterprise Platinum Partner BlueAlly Technology Solutions, located in Cary, NC, successfully partnered with PartnerDemand Services for content creation and demand generation around hyperconvergence. Read more on how this was achieved.

CRN's 2017 Triple Crown Award Winners
Throughout the year, CRN assembles a number of lists and rankings, including the Solution Provider 500; the Fast Growth 150; and the Tech Elite 250. Making any one of those lists is quite an achievement. Making all three deserves a special round of applause. Here are 40 solution providers that accomplished that in the fourth annual CRN Triple Crown honors.

Get people to flock to your tradeshow booth

By now, I think we all know that just having a booth at a tradeshow isn’t going to guarantee that people visit. You need to give them a reason to visit – and not in the form of a hackneyed “booth babe”. Read on to learn ways to draw people to your booth while still maintaining your company’s respectability.

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Need help bringing your events hosting and/or marketing dreams to life? Connect with us today.

Why a Virtual Trade Show is a Great Idea

Translating exhibit halls, booths, and keynote presentations into a virtual reality has been made easier by maturing tradeshow technology. Benefits of low cost, convenience, flexibility, and data tracking capabilities are fueling traction for this increasingly popular marketing platform. So, are virtual trade shows right for your company? Evaluate the pros and cons to be sure.

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