May 2, 2017

How To Build A B2B Marketing Database From Scratch

If you need to create a B2B marketing database but are having trouble doing so, it may be because you have too many options. Read on to learn how to figure out if you should build, buy or rent your marketing list—or if a hybrid approach is best for you.

How Can Solution Providers Navigate The ‘Dark Science’ of Digital Marketing?

Watch Robert Faletra, CEO of the Channel Company speak about the impact of digital marketing on the channel during the 2017 XChange Solution Provider conference.

4 Tips To Evaluate The Quality Of Your Audience Data

To keep your business thriving, you need customers, and to create customers, you need to start with an audience. How do you need to determine if your audience consists mostly of people who could buy your product?

How To Manage Your B2B Marketing Database

As a B2B marketer, your bread and butter is leads—you’re either trying to generate new leads or trying to convert your current leads into customers.  So, where do you keep the information on these leads? The answer is your B2B marketing database.

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