May 2, 2017

How To Build A B2B Marketing Database From Scratch

If you need to create a B2B marketing database but are having trouble doing so, it may be because you have too many options. Read on to learn how to figure out if you should build, buy or rent your marketing list—or if a hybrid approach is best for you.

HPE Platinum Partner Creates Meaningful Content With PartnerDemand Services

Inpixon (formerly known as Sysorex), a California-based provider of rich positional information like a GPS and browser-like intelligence for the indoors wanted to sell commercial IT solutions but did not have adequate marketing resources. Read the story of how they partnered with PartnerDemand Services to create meaningful content to bolster their marketing.

How Can Solution Providers Navigate The ‘Dark Science’ of Digital Marketing?

Watch Robert Faletra, CEO of the Channel Company speak about the impact of digital marketing on the channel during the 2017 XChange Solution Provider conference.

4 Tips To Evaluate The Quality Of Your Audience Data

To keep your business thriving, you need customers, and to create customers, you need to start with an audience. How do you need to determine if your audience consists mostly of people who could buy your product?

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