Hewlett Packard Enterprise Channel Marketer Turns Platinum MSA Services Into Business Gold

CHALLENGES

• Extending Hewlett Packard Enterprise partners' go-to-market capabilities
• Enhancing Platinum partner messaging deeper into target markets 
• Providing high-quality agency resources to act as an extention of the HPE team 
• Aligning partner campaign messages with Hewlett Packard Enterprise value statements 

SOLUTIONS 

• PartnerDemand Services campaign development aligned with partner goals and Hewlett Packard Enterprise business objectives 
• Execution of predefined and customized inbound and outbound initiatives
• Go-to-market methodologies customized for partner advantage 
• Market Services Agency resources trained on Hewlett Packard Enterprise's key Enterprise messages, value propositions and solutions portfolio

COMPONENTS

• Content creation
• Direct mail
• Email marketing 
• Microsites and landing pages 
• Search marketing (organic/paid)
• Social media marketing and amplification 
• Telemarketing 
• Video

RESULTS

• Engaged 73 percent of Bandopadhay's Platinum partners with Marketing Services Agency initiatives 
• Reduced time needed to on-board agency and push campaigns into market 
• Enhanced partner relationships with customized Marketing Services Agency offerings
• Improved MDF (market development fund) investment