PartnerDemand Services Uncovers New Opportunities for Internationally Recognized Derive Technologies

Derive Technologies uncovers opportunities

 

CHALLENGES

  • Creating demand for storage solutions across focused vertical markets
  • Educating prospects about the benefits of flash HPE storage solutions from Derive
  • Setting sales-qualified appointments for Derive sales reps

SOLUTIONS

  • Custom target market list segmentation and build 
  • Email marketing to warm cold target list 
  • Custom content to further nurture prospects 
  • Telemarketing for conversion of prospects to sales-qualified leads

COMPONENTS

  • Custom content creation 
  • Email marketing 
  • Microsites and landing pages
  • Social media marketing and amplification 
  • Telemarketing 
  • Video

RESULTS

  • Derive reports having delivered multiple sales proposals in follow-up meetings generated from PartnerDemand Services' efforts
  • Twenty-two in person appointments and counting were completed with net new enterprise prospects 
  • Derive engaged PartnerDemand Services on a new campaign -- which will implement additional methods to track ROI