Featured Articles

Social Media Marketing: How to Calculate ROI
June 8, 2016

If you are scratching your head wondering how to calculate the ROI of your recent social media campaign, you are not alone.
8 Keys to Transform Communication Between Sales and Marketing
April 26, 2016

Sales: “No wonder these leads stink. Marketing is so out of touch with customers they can’t tell the difference between a good lead and a bad one.” Marketing: “The sales team is never happy. Our job...
How has the Internet Changed  Public Relations?
March 28, 2016

Of all the communication disciplines, public relations has arguably evolved the most since the inception of the World Wide Web.
6 Steps to Create Your Social Media Strategy
February 22, 2016

The projected number of global social network users is expected to climb to 2.13 billion this year. And, Statista reports that the number of Americans with a social network profile grew to 73 percent...