Hewlett Packard Enterprise Channel Marketer Turns Platinum MSA Services Into Business Gold

HPE Channel Marketer Strikes Business Gold


  • Extending Hewlett Packard Enterprise partners' go-to-market capabilities
  • Enhancing Platinum partner messaging deeper into target markets 
  • Providing high-quality agency resources to act as an extention of the HPE team 
  • Aligning partner campaign messages with Hewlett Packard Enterprise value statements 


  • PartnerDemand Services campaign development aligned with partner goals and Hewlett Packard Enterprise business objectives 
  • Execution of predefined and customized inbound and outbound initiatives
  • Go-to-market methodologies customized for partner advantage 
  • Market Services Agency resources trained on Hewlett Packard Enterprise's key Enterprise messages, value propositions and solutions portfolio


  • Content creation
  • Direct mail
  • Email marketing 
  • Microsites and landing pages 
  • Search marketing (organic/paid)
  • Social media marketing and amplification 
  • Telemarketing 
  • Video


  • Engaged 73 percent of Bandopadhay's Platinum partners with Marketing Services Agency initiatives 
  • Reduced time needed to on-board agency and push campaigns into market 
  • Enhanced partner relationships with customized Marketing Services Agency offerings
  • Improved MDF (market development fund) investment