American Digital Partners Up for Content That Drives Social Sharing

American Digital social sharing


  • American Digital had a small in-house marketing staff
  • There was an ongoing demand for HP Inc.-focused content 
  • The company needed high-quality, highly customized content


  • PartnerDemand Services for blog series creation 
  • Social media push to drive clicks, tweets and retweets
  • HP Inc. -trained content developers for quality and consistency 


  • Social media marketing and amplification 
  • Content creation 
  • Blog content


  • Saved time on blog content creation and amplification 
  • Increased social awareness of the American Digital brand 
  • Spent less time managing outside resources