Cybercore Technologies Taps PartnerDemand Services to Build Thought Leadership in an emerging market

CHALLENGES

• Educating a young market about the importance of supply chain security
• Demonstrating thought leadership to a larger audience
• Reaching buyers in both an unclassified-and classified-market

SOLUTIONS

• Creating high-quality and engaging content
• Designing multichannel campaigns to gain maximum impressions 
• Targeting multiple verticals and internal HP Inc. account representatives 

COMPONENTS

• Social media marketing and amplification 
• Search marketing 
• Content creation 
• Video
• Landing pages

RESULTS

• Helped Cybercore identify additional audience 
• Custom content poised to establish Cybercore as the 'go-to' expert in the supply chain security space